Urban League Of Essex County - Creative Agency Directorial Debut
At the Urban League of Essex County, it’s why flows from the belief that every person deserves equal access to the resources they need to achieve their potential. I am so pleased to announce my personal directorial debut for this organization. When I was approached by program director, Kevin Jones to help create a film that was not the traditional capabilities piece that would show at their annual Red Gala to help raise funds as a donation/inspiration film, I said as Curated’s agency director - “this is right up my alley.” I tend to not follow traditional paths in almost everything I do. Sometimes it gets me into trouble, but the payoff and the impact is often better than I could dream of. A little angel sat on my shoulder that day and said, “well kid, you’re now a director - figure it out.”
From there, we chose to dig into the human lived experience in each of our subject’s stories. We didn’t create a film that was a traditional deck of dreamy music and long pans over locations and testimonials by the senior officers of the organization. We didn’t create poverty-porn. We knew that If the goal was to raise money for the underserved communities of Newark, NJ, from both individuals and corporations, we had to aim for the heart and showcase the efforts produced by the servants of the organization and then feature the impact and gratitude of those they serve.
From creative concept and art direction to the pre-production interviews of these very special case studies and the heartfelt execution at the homes and community spaces of these incredible humans, we got it done. The Urban League https://nul.org and https://ulec.org reached their fund-raising goal and I got to - for the first time in my life, call myself a creator.
Curated Artist's: Clayton Boyd for Hugo Boss X Spencer Phipps
German fashion house Hugo Boss is getting environmentally friendly with US designer Spencer Phipps on a new gender-less campaign and capsule collection shot by Curated’s Clayton Boyd and we couldn't be more excited for this work. Clayton spent a day hiking on the mountaintops of California’s Roof Crack in Box Spring’s Mountain Reserve Park with Spencer to test his endurance on these cliffs and held up pretty well from what we can see. Thanks to Studio Lou for the tireless production efforts to see this up-cycled, sustainable and culturally diverse campaign brought to life. Here is a little link to the fashion film.
From the pages of Vogue
The diversely cast, desert-shot, and digital hit fashion show—with over 30 million YouTube views and counting—that was Boss’s recent Dubai activation featured one especially surprising model: Spencer Phipps.
Now menswear’s most progressive peak-climbing pogonophile has partnered with the German giant once again, this time on a two-drop collaborative collection that launches today. According to Boss, it marks the first time the company has partnered with another fashion brand. True to the smaller brand’s practice, the collection is chiefly upcycled from existing garments and deadstock fabrics and where not—as in the pineapple leather retro climbing sneakers—uses sustainable materials.
Boss-wise, the chief architect of the collection was Marco Falcioni, who recently assumed the mantle as Senior Vice President Creative Direction at the brand. Falcioni, whose beard is every bit as big as Phipps’s, said: “I love what we’ve managed to create. Our clashing aesthetics create a beautiful contradiction—one that has environmental responsibility at its heart.”
Photographer/Director Clayton Boyd for "One Plus" High-Desert Handset Campaign
Recently, photographer/director @_claytonboyd_ was contracted by @oneplus to produce a two-week loop through the Mojave desert in California and Nevada for their latest handset to demonstrate the beautiful images it can capture! Clayton being a formidable rock-climber and nature enthusiast was jazzed by the idea of creating a high-desert narrative that took us all on a journey of incredible sights to be found in our nation’s west coast! #ad #shotoneoneplus @oneplus #naturephotography #desertphotography #highdesert #mojavedesert #oneplus10pro
Tom Kubik - More From The Visit Florida #lovefla Campaign
“Whatever you're imagining, you can make it real here.” That is the tag line from the new Visit Florida campaign urging people from across the country and the globe to come visit and indulge their wanderlust within the cultural riches of this wonderful state. Explore the wide-open beauty of Florida with the exceptional cinematography of Tom Kubik in his #visitflorida #lovefla campaign. Tom spent about a week in the Florida panhandle photographing everything from wolf preservation parks to lakes, rivers and streams. We couldn’t be more excited for him as he got to take out his drone for a spin and the results are fantastic!
Photographer/Director Tom Kubik for Visit Florida
“Whatever you're imagining, you can make it real here.” That is the tag line from the new Visit Florida campaign urging people from across the country and the globe to come visit and indulge their wanderlust within the cultural riches of this wonderful state. Explore the wide-open beauty of Florida with the exceptional cinematography of Tom Kubik in his #visitflorida #lovefla campaign. Tom spent about a week in the Florida panhandle photographing everything from wolf preservation parks to lakes, rivers and streams. We couldn’t be more excited for him as he got to take out his drone for a spin and the results are fantastic!