CURATED ARTIST JAMES WEBER X LILA P.

There’s something to be said for work that doesn’t have to shout to get your attention.

We’re excited to share new work from Curated Artists photographer and director James Weber for Lilla P — a film that feels completely at home in the world the brand has built: modern, effortless, considered, and grounded in the way people actually want to live in their clothes.

What I’ve always appreciated about James is his ability to find the humanity inside a commercial assignment. The images can be beautiful — they should be beautiful — but there still has to be something underneath them. A sense of movement. Personality. A moment that feels observed rather than manufactured.

That sensibility feels particularly right for Lilla P. The brand has built its identity around elevated essentials and understated design, and James approached the film with that same restraint. Nothing feels overworked. The clothes, talent, environment and movement are allowed to breathe.

For us at Curated, this is also the kind of collaboration we want to keep building: bringing an artist’s individual point of view into alignment with a brand rather than asking one to disappear into the other.

Because the best commercial work does more than show you the product.

It gives you a feeling for the world the product belongs in.

New work by James Weber for Lilla P.

Photography / Direction: James Weber
Representation: Curated Artists, Inc.

Watch the film and discover Lilla P.